YTH (Youth + Tech + Health), was founded in Oakland as a non-profit in 2001 on the premise that the best way to generate positive health outcomes among vulnerable youth would be to use technology and new media.
Since then, YTH has been a pioneer in engaging with youth using digital and social media, and has expanded to include other factors that impact health like cyber bullying, intimate partner violence and mental health.
One such innovative project is PrEPTECH, an online program and research study designed to support the uptake and adherence of Pre-exposure Prophylaxis (PrEP) medication to reduce HIV transmission, while allowing users to bypass many of the barriers related to stigma, discrimination, and access.
But in order to actually make the project successful, YTH needed a way to send notifications and email through the platform that was secure and HIPAA compliant.
Easy to integrate HIPAA compliant Email API
One of the pain points that PrEPTECH addresses is removing the need for face-to-face communication of sensitive information like test results.
Previously text messages and email notifications were used to just tell individuals their test results were ready and to visit in-person to find out about them because there was no secure way to provide the test results through email or SMS.
“That was creating a barrier to have people engaged and use PrEP and what we wanted to solve for with PrEPTECH,” said Bhupendra Sheoran, Executive Director of YTH. “If we couldn’t find a communication platform that was HIPAA compliant, we wouldn’t be able to launch PrEPTECH. And because we are a non-profit, we don’t have the budget to build it on our own. So we rely on the expertise of trusted vendors like Paubox to provide the security we need.”
After researching different solutions, YTH selected Paubox due to the technology, security and also because of proximity.
“We liked that they were local to the Bay Area and building the relationship with the team,” said Sheoran. “Once we did our due diligence, there was no doubt we would go with Paubox.”
With simple documentation and the Paubox Customer Success team available for any questions, YTH was able to quickly integrate the Paubox Email API with their web app, and was soon sending HIPAA compliant email messages from the PrEPTECH platform.
Results that matter
“As a result, we have been able to launch the pilot and successfully meet our goal of signups,” said Sheoran. “The next step will be to make sure they are retained and going through the system again.”
YTH is the partner of choice for those in search of new ways to advance the health of youth and young adults through technology. They drive change by creating, evaluating, and refining technology solutions and providing partners with proven models ready for scale and replication.
YTH also builds the capacity of the community to advance youth health by providing research, training, idea generation, and expert advice.
Paubox Email API
- Easy to setup and implement
- Seamless integration with existing email platform
- Affordable pricing