PlateJoy helps people get healthier through smarter eating by making it easy to create custom meal plans and grocery lists—taking the work out of eating healthy.
From the beginning, PlateJoy’s vision included having its services covered by insurers instead of the consumer.
In 2017, that became a reality when PlateJoy’s diabetes prevention program was recognized by the Center for Disease Control and Prevention (CDC) and health plans and employers began to pay for PlateJoy subscriptions.
However, that came with a need to comply with HIPAA regulations as well as meeting target milestones in order to be paid by health insurance.
The milestones were tied to engagement, so PlateJoy needed a way to reach people outside of the app and bring them in to perform tasks.
Mobile push notifications and SMSs were not HIPAA compliant, so they weren’t viable for anything other than generic messages. They’re also only good for tasks that can be completed at that moment—they don’t stay visible as a reminder so people can perform the tasks when it’s convenient.
PlateJoy quickly realized that they wanted to engage people through the ubiquitous tool everyone uses and already knows how to fit into their lives: email.
The “standard way” of sending secure email notifications wasn’t good enough
As PlateJoy CTO, Daniel Nelson began looking at different options to send email notifications that didn’t require clunky portals.
“We were going to be sending a lot of messages,” said Nelson. “And we realized that an inbox full of ‘You have a message from PlateJoy’ was not going to get people to click through and read the messages. Email is powerful because even without clicking into a message, people get a quick idea of what it’s about from the subject line. And they can use all the tools of email to deal with messages how and when it works for them—read/unread indicator, Gmail’s snooze feature, etc.”
Nelson knew that every extra “step” a user has to take would mean a drop off in engagement, and engagement was directly tied to payment.
PlateJoy needed a better way to send email notifications to engage with participants.
Paubox Secure Email API delivers the best user experience
Nelson was introduced to Paubox through another SaaS company that was already using Paubox’s Secure Email API.
“When I learned about Paubox, I knew it was exactly what I needed. There wasn’t really even a question,” said Nelson. “For the vast majority of users, the experience would just be email—familiar, ubiquitous email.”
PlateJoy used Paubox’s SMTP Relay to start sending secure email messages that would be delivered like normal email. Paubox Secure Email API also has a REST API options for developers working with Node.js, Ruby on Rails, Python, C# and more.
This allowed PlateJoy to focus on making sure participants have the best experience using their app, while remaining fully HIPAA compliant.
The result was a successful launch of PlateJoy’s diabetes prevention program where participants are sent a series of email coaching reminders to help them stay engaged with their plan and get healthier.
PlateJoy takes a different approach to healthy eating and dieting – offering custom meal plans of healthy recipes that fit in with individual’s schedules, locations, and eating preferences, to make adopting a healthier lifestyle easier.
Secure Email API to send HIPAA compliant email notifications
Secure Email API
- No portals for end users to access encrypted emails
- Easy implementation
- Cost effective